How We Fit and Build Clubs

Professionally Fit and Built Custom Clubs

We do fit golf industry standard 1/2″ length graduation in hybrids, irons and wedges with swing weight matched sets for heft if that is your personal preference and best overall performance. We adjust lie to playing length for your personal needs.

Basic cost is based of this type of standard fitting no added cost. You choose what works for you there is more than one way to progressively and correctly fit a golfer and not just the standard off the rack industry model that you see in discount stores. I am happy to explain the difference. Give Scott a call. 608-240-1497

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An Alternative to 1/2″ Length Graduation Industry Standard Clubs

As there are other ways to fit and build custom clubs I also fit dynamically using True Length Technology as the fitting system that was started by Dan Connelly in 2007 based on a series of math models (16 charts) using a athletic address position with the upper torso angles remaining constant thru the swing and constant thru the set. We have used this fitting system successfully fitting and building 1000’s of clubs.

What is an athletic address position in golf?

  • Feet shoulder width apart                                                                  jdhxi7ai9k-428df3cf-9156-22ef-51e2-0fcf40413356
  • Knees slightly bent
  • Spine tilted forward near 30 degrees

When a 7 iron is hit in this manner the club fit perfectly

  • Arms hanging down and slightly out from your body
  • Slight amount of grip cap above my hand
  • Lie angle looking correct at address

Hit the ball straight However, my 3 iron would have nearly one inch of butt cap above my wrist at address, and my pitching wedge would be down into the palm of my hand. It seemed that there was roughly an extra 1 ½ inches between my longest and shortest clubs that just did not seem to fit my position. Some players will adjust their spine tilt, knee bend, distance between their feet, etc. for every club in their bag. This will result in the golfer having to recall and execute 13 slightly different setup positions to maintain one common hand position. No matter how good of an athlete you are, this is still a very difficult task.

True Length Technology® clubs do vary in length. Just in less than the traditional ½ inch increment. In fact the length variance is perfect from club to club, giving one very athletic and repeatable setup position and posture for your personal setup. As all custom club fitters know, one size does not fit all. Matter of fact, only one size fits you and you alone. As all custom club builders know, length and lie are imperative, but builders only have access to a few charts that are ‘recommended build sizes’ – 2 charts for men, 1 chart for women.

If you look at some of the old ‘Club fitters Rulers’, a single ‘recommended length of golf club’ fit over 3 ½ inches of Wrist to Floor (W-T-F) variations, except if you were a women, then your clubs would simply be 1 inch shorter. How much sense does that make? Someone with a 34″ W-T-F is playing the same lengths as someone with a 37″ W-T-F. This again is not mathematically sound. This is why so many players have issues with 1/2″ playing length graduation and upright or flat lie adjustments the math is unsound and the golfers upper torso has to move incrementally to allow for playing length and lie. Why not maintain one constant upper torso and maintain spine angle rather than change for each club?

What is MOI Club Matching?          MOIcounter
In most simple form, MOI matching scientifically makes each club require the same amount of effort to swing. This is what makes MOI matched clubs offer better shot making consistency than swing weight matched clubs. Swing weight matching does not make each club the same in terms of the amount of force required by the golfer to swing each club and hit the shot. MOI matching does. However, because golfers can be quite different in their strength, tempo and swing mechanics, the right MOI must be identified and custom fit for each golfer to allow the concept to properly work.

We offer MOI matching in conjunction with True Length Technology as an alternative to swing weight matching and the industry standard 1/2″ playing length graduation. It is a better way to custom fit and build golf clubs that large major brands can not offer in that labor would cost too much and the process of custom fitting would be too time and labor intensive to offer the golfer. Unfortunately, because every golfer is different a single target MOI will not work equally well for all golfers nor does a single swing weight setting incidentally, using a MOI target to match the clubs in mass-produced sets is not practicable. FORE Golf on the other hand can offer this to the individual golfer in that we offer true custom fitting and building for our clients.

How is the Correct MOI Determined for Each Golfer?

MOI lightIn this example the golfers target MOI is too light and results in toe hits and is inconsistent.

 

 

MOI heavyIn this example the test head shows to heavy of an MOI and results in inconsistent heel hits on average.

 

 

MOI correctHere the test club has the correct MOI and is the target MOI for that particular golfer which results on average well centered impacts and better results and performance.  This is the MOI best for this golfer and their irons will be fit and built to this MOI!

 

With the use of many different Wishon Your-Fit test heads and the ability to use different shafts (graphite and steel) with different weights, balance points, shaft profiles and the use of lead tape to arrive at the correct MOI target number, we can assure proper club matching for heft and the golfers release will be timed better. Add to that the player can try different shafts to find the correct one for them. Mass-produced sets offer only a few different types of shafts while the custom fitter-clubmaker can offer a huge variety of steel and graphite shafts to choose from. After the correct MOI target number has been hit thru the fitting process we build your clubs to that specific correct MOI.

We Do Build Using Spine/FLO’ing of Shafts

There is a lot of misinformation on shaft spines. Because all shaft exhibit some amount of spine and are not completely symmetrical we build using FLO (Flat Line Oscillation) as a way of damage control and to lessen any impact of poor quality shafts. On the really poorly manufactured shaft we discard and return them to the distributor. I call it taking out the whammy’s. I use a laser tip weight and FLO every shaft prior to installation. This is another task that can not be done by mass-produced off the rack clubs.

USGA Rules Implications in Appendix II do not allow for shaft orientation. FLO’ing (Flat Line Oscillation) is as neutral we can get every club shaft for it’s best performance.

We Offer Vibration Dampening Inserts
For steel shafts, I highly recommend for most players to have Vibration Dampening Inserts installed which are inserted prior to gripping or can be installed on re-grips into the shaft butt under the grip. It does nothing to the MOI or swing weight of the club at 1.5 grams and at $3.00/club is more cost effective than True Temper Sensicore and Ping Kushion.

“Always Custom. Never Standard Off the Rack.”

Tom Wishon of Wishon Golf explains the difference between standard off the rack clubs vs. custom fit and custom built clubs.

What Does Custom Fitting and Building Do for Golfers?

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